Overview:
Each season, minor league baseball teams ignite the excitement with bold new alter ego for one unforgettable night. Fresh logos, daring uniforms, and reimagined mascots transform the ballpark into a whole new experience. This year, Palm Beach is cranking up the heat as the team becomes the Sunburn, a fiery tribute to Florida’s endless summers, sizzling beaches, and that all too familiar “uh-oh red.” Expect a night of blazing energy, bold colors, and baseball that burns bright long after the sun goes down.
Branding | Art Direction | Design | Illustration
Primary Logo
Secondary Logo
Alternate Logo
Submark
Alter Ego Uniforms
MERCHANDISE
For the Palm Beach Sunburn alter ego, I developed a promotional night that partners with Florida-based brands to create exclusive products like sunscreen and beer, tying directly into the team’s playful identity. By featuring local businesses focused on sun care, anti-aging, and wellness, the event highlights the Florida sun in a fun, memorable way while strengthening community connections and fan engagement.
“Burn or No Burn Contest” – Between innings, a fun fan competition where contestants guess if a photo of a Florida beachgoer is sunburned or not, with small prizes tied to local businesses.