Overview:
The 1440 Campaign aimed to drive sign-ups for 1440’s daily fact-checked newsletter, I created a campaign that positioned the brand as a clear alternative to today’s noisy, biased media landscape. By highlighting the tension of information overload and presenting 1440 as a refreshing solution, the work encouraged readers to make the newsletter part of their daily routine offering news that’s concise, trustworthy, and essential.
Art Director | Illustration | Design | Copyright
Truth Is All That Matters.
Deliverables:
The campaign began with a focus on truth but evolved to include bold, related words that amplified its impact. This shift created a more dynamic narrative and gave the audience multiple ways to connect while keeping truth at the core.
