During my time at the University of Delaware, I have held multiple roles in social media management and design that allowed me to strengthen my creative and strategic skills. I interned with East End Interiors, where I developed new brand graphics, curated Instagram pins, and managed content to increase engagement and attract new designers. I also collaborated with the University of Delaware Cheer Team on video production and social media content, helping showcase team spirit and build a stronger digital presence. Additionally, I served as the Social Media Chair for UDance Dance Marathon, the university’s largest student-run philanthropy, where I managed campaigns, created engaging content, and promoted fundraising initiatives across platforms. Collectively, these opportunities allowed me to apply my design background while gaining practical knowledge of social media analytics, brand growth, and digital marketing.
Art Direction | Social Media Design | Marketing Design | Branding & Identity | Graphic Design | Video Production | Animator
46K in a day UDance Dance Marathon campaign:
As Social Media Chair for UDance Dance Marathon, I led the visual campaign for 46K in a Day, a fundraising initiative honoring the 46 children diagnosed with cancer each school day. Using a mix of scheduled graphics, theme hints, and a custom animated logo reveal, the campaign built excitement, drove engagement, and contributed to raising $46,000.
UDance 2023 yearly wrapped
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UDance Dance Marathon Greatest of the Greeks tiktok Campaign
10,700 Views | 861 Likes | 884 Comments
UDance partners with Panhellenic and IFC during Week of Greek to host Greatest of the Greeks, a fundraising competition uniting fraternities and sororities in support of childhood cancer. I created TikTok videos to drive social media engagement, allowing chapters to earn extra points through comments, which were added to their fundraising and event totals to influence the overall competition results.
East End Interiors instagram rebrand:
Delaware Cheer New Uniform Reveal
15,800 Views
Keeping up with trends