During my time at the University of Delaware, I held multiple roles in social media management and content creation that strengthened both my creative and strategic skills. As the Social Media Chair for UDance Dance Marathon, the university’s largest student-run philanthropy, I led social campaigns, created engaging content, and promoted fundraising initiatives across platforms.
Art Direction | Social Media Design | Marketing Design | Branding & Identity | Graphic Design | Animator
46K in a day UDance Dance Marathon campaign:
As Social Media Chair for UDance Dance Marathon, I led the visual campaign for 46K in a Day, a fundraising initiative honoring the 46 children diagnosed with cancer each school day. Using a mix of scheduled graphics, theme hints, and a custom animated logo reveal, the campaign built excitement, drove engagement, and contributed to raising $46,000.
UDance 2023 yearly wrapped
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UDance Dance Marathon Greatest of the Greeks tiktok Campaign
10,700 Views | 861 Likes | 884 Comments
UDance partners with Panhellenic and IFC during Week of Greek to host Greatest of the Greeks, a fundraising competition uniting fraternities and sororities in support of childhood cancer. I created TikTok videos to drive social media engagement, allowing chapters to earn extra points through comments, which were added to their fundraising and event totals to influence the overall competition results.
Keeping up with trends