During my time at the University of Delaware, I have held multiple roles in social media management and design that allowed me to strengthen my creative and strategic skills. I interned with East End Interiors, where I developed new brand graphics, curated Instagram pins, and managed content to increase engagement and attract new designers. I also collaborated with the University of Delaware Cheer Team on video production and social media content, helping showcase team spirit and build a stronger digital presence. Additionally, I served as the Social Media Chair for UDance Dance Marathon, the university’s largest student-run philanthropy, where I managed campaigns, created engaging content, and promoted fundraising initiatives across platforms. Collectively, these opportunities allowed me to apply my design background while gaining practical knowledge of social media analytics, brand growth, and digital marketing.
Art Direction | Social Media Design | Marketing Design | Branding & Identity | Graphic Design | Video Production | Animator
46K in a day UDance Dance Marathon campaign:
As Social Media Chair for UDance Dance Marathon, I designed and executed the visual campaign for 46K in a Day, a fundraising initiative that raised $46,000 in honor of the 46 children diagnosed with cancer each school day. Throughout the day, I scheduled a series of graphics that dropped theme hints at key fundraising milestones, building excitement and community engagement. I also produced a custom animation featuring the event logo, which was revealed alongside the official theme and merchandise launch once the $46,000 goal was met. This campaign blended animation, illustration, brand design, and strategic content rollout to maximize anticipation and participation, contributing to the event’s success.
UDance 2023 yearly wrapped
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UDance Dance Marathon Greatest of the Greeks tiktok Campaign
10,700 Views | 861 Likes | 884 Comments
UDance partners with Panhellenic and IFC during Week of Greek to host Greatest of the Greeks, a fundraising competition that unites fraternity and sorority organizations in support of the fight against childhood cancer. Organizations earn points by raising funds throughout the week, competing in events, and gaining extra points through social media engagement on TikTok videos I created,with the most commented organization earning a boost in their totals. These points are then added to each chapter’s Week of Greek scores, contributing to the overall competition results.
East End Interiors instagram rebrand:
Delaware Cheer New Uniform Reveal
15,800 Views
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