Overview:
Wickles, an Alabama based pickle brand with a 70 year old family recipe, needed to stand out in the $3.1 billion pickle market and capture the attention of younger consumers. By positioning the brand with a tone of spicy humor, playful, bold, and a little mischievous, I framed Wickles as “Wickedly Delicious,” a flavor packed upgrade that turns everyday meals into unforgettable bites.
Copyright | Art Direction | Design
A Party in Your Mouth
